Organisation: REI Agro

REI Agro was established in the year 1994 with a vision to consolidate the fragmented basmati rice industry. In a short span of time it has risen to the position of an undisputed leadership in the industry. A unique business model, out of the box approach of the management, and the goodwill of the customers have enabled the company to consolidate on its leadership position. Today, REI Agro is India’s leading food major. It follows an integrated business model and is equipped with the latest technology available globally. The company operates state of the art rice processing unit s supplied by world leaders in food processing equipments. Offering a wide range of brands like Kasauri, Real Magic, Mehrab, Mr. Miller, Hungama, Hansraj and Nausheen with wide choice at all the price points, REI Agro has become a household name. The state - of - the - art facilities and ISO - conforming quality initiatives have resulted in superior quality grain at an excellent value proposition. Strict adherence to the international standards as well as world-class quality initiatives has resulted in superb brand image of the company in the international market. It is estimated that about 75% of the world's Basmati rice is produced in India and REI Agro is a major player in the country. Keeping abreast of the changing time, the company has been proactively strengthening its branding, processing and production capabilities.